Conjoint Analysis in R: Individual-Level Utilities 및 Survey Mockups

Source

• Evernote/IFTTT Feedly/Conjoint Analysis in R … Now with Individual-Level Utilities and Survey Mockups.md

Summary

Chris Chapman과 Steven Ellis가 작성한 이 문서는 R을 사용한 conjoint analysis 기법을 다룹니다. 특히 개인 수준의 효용값(individual-level utilities) 추정과 설문 조사 목업(survey mockups) 생성 기능을 포함하는 Google Research의 기술 보고서입니다.

Key Points

• R 언어를 활용한 conjoint analysis 방법론 제시
• 개인별 효용값(individual-level utilities) 계산 기능 포함
• 설문 조사 목업(survey mockups) 생성 도구 제공
• Google Research에서 발행한 기술 문서 (2013년)

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